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Clean, fast, efficient, consistent. Definition of fast food.
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Friday, 26-Mar-2004 00:00
Noodle shop.. Good business? / Yentafo Sa-Aad
You may be surprised at just how much money noodle shop owners are making. Some small stalls may be struggling and working long hours to make ends meet, but there are also shops, usually quite ordinary looking, who's owners afford the biggest Mercedes Benz's and who can send their kids to top foreign universities. The noodle shops near the Three Kings Monument are in the latter category. Years ago the local government offices were located in this area, which provided guaranteed lunch-time business. These have since moved to the outskirts of town on the Mae Rim road, but the noodle shops remained, and are popular as ever. I got there about 12:15pm yesterday, and almost all restaurants were completely full, apparently even with people waiting for a table to vacate. Keep in mind this is not for some gourmet food, but the most basic of lunch dishes: Noodle soup. It's worth visiting these places if only to watch the lightning speed at which the staff prepare and serve food. This is not fast food, this is hyperspeed express-food. Even with a near full restaurant it took them less time to serve my order than it took me to shoot some pictures of them making it! :-S Whoever thought of Thai workers as slow and lazy hasn't seen these people at work.

The place pictured today is Raan Sa-Aad ("Clean Shop") often called Yentafo Sa-Aad after their most popular noodle variety: Yentafo which is made with plenty of different kinds of meat and fish-balls and with red/pink sauce, giving the dish it's characteristic pink color. It's next to the Three Kings Monument area, on a stretch of road that has many food shops and food stalls. Can't miss it.

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